Public Relations Campaign

–Vehicle: Email press release; hand-deliver of media kits; phone calls to key targets.

–Media Kit: Cool box, birth announcement, press release, profiles, menus, etc.

–Goal: Awareness; Feature stories

–Target: Local newspapers (food editors, business editors), local TV, local radio.

Doctor Direct Mail Campaign

–Vehicle: Direct mail

–Letter, Brochure, Prescription pad w/ Sprouts info for patient

–Goal: Awareness; Get docs to refer patients to Sprouts

–Target: Pediatricians and Naturopaths

Midwife/Doula Awareness Campaign

–Vehicle: Email

–Goal: Awareness; Get midwives and doulas to refer patients to Sprouts

–Target: Area midwives and doulas.

Mommy Network Campaign

–Vehicle: Email

–Goal: Awareness; Drive people to our website; New orders

–Target: Area mommy lists/online communities on Yahoo Groups.

Baby Diaper Service Bundle

–Vehicle: Flyer inserted into diaper delivery service bundles

–Goal: Awareness; New orders

–Offer: 20% discount on initial order

–Target: Select zip codes; 500+ individuals

Poster/Flyer Campaign

–Vehicle: Posters, flyers, tear-sheets, etc.

–Goal: Awareness; New orders

–Offer: 20% discount on initial order

–Target: Area parks, playgrounds, community centers, birth centers, toy stores, libraries, and mommy hangouts.

Summer Festival Campaign

–Vehicle: Flyers & imprinted baby spoon give-a-way

–Goal: Awareness; New orders

–Offer: 20% discount on initial order

–Target: People with babies who attend the target summer events, street fairs, etc.

Launch Advertising Campaign

–Vehicle: Area Baby/Mommy/Parenting Magazines

–Quarter-page ad

–Goal: Awareness; New orders

–Offer: 20% discount on initial order

Make Your Own Baby Food Classes

–Vehicle: Classes offered at local grocery stores, in mommy groups, etc.

–Goal: Community Outreach; Awareness

–Offer: n/a

–Timeframe: Starting September

Website Subscriber Campaign

–Vehicle: Our own website

–Goal: Capture email addresses and general interest categories of people who visit our website so we can market to them in the future.

–Offer: Sign up for newsletter, promos, gift reminders, refer-a-friend, forward a page, etc.

Web Directory Advertising

–Vehicle: Google Adwords, Yellowpages.com; Superpages.com; etc.

–Goal: Drive people to our website

–Offer: n/a

–Timeframe: September

Farmer’s Market Campaign

–Vehicle: Area farmer’s markets

–Goal: Awareness; small single-unit sales during pre-launch period

Special Offers/Promotions

Baby Shower Gift Set

–Description: Special gift set for those wanting to give Sprouts as a shower gift.

–Package: Gift basket containing logo spoon, logo sippy-cup, logo shirt, mock food containers, and a gift certificate for X weeks of service.

–Price: $20 + cost of service

Pooper Parties

–Description: At home sales parties (ala Tupperware)

–Details:

oHostess orders party kit which contains 1oz samples of all products ‘ one kit per guest.

oHostess takes orders

oHostess gets free food, discounted service, etc. for subscriptions she secures.

Corporate Mommy Program

–Description: Discounted service for mommies at locally headquartered corporations. We will deliver their food to their office.

Register To Win

–Description: Sign up on our website to enter monthly drawing for one free month of baby food.

Photo Contest

–Description: Monthly contest. People email us photos of their little cutie eating or in a kitchen setting. Winner receives 12 4oz containers of baby food.

Customer Referral Program

–Description: A referral (someone who becomes a customer) earns free food in your next shipment.

Choosing Your First Airplane
Choosing your first airplane is critical for learning to fly RC airplanes successfully. I know it’s tempting, but do NOT go out and buy the best looking airplane. Those are usually the hardest to fly. Learning to fly RC airplanes requires a stable, forgiving, and durable airplane. But don’t worry, it won’t take long at all before you are ready to fly that airplane you really want!

Trainers are generally larger airplanes constructed with balsa wood. These airplanes require a lot of space to fly. Trainers can be powered with either an electric motor or nitro-powered engine. These are NOT toys and can be very dangerous. It is absolutely crucial that you have assistance from an experienced pilot when learning to fly with a trainer.

Park fyers are smaller electric airplanes that can be flown at most parks or backyards. They are generally more durable than trainers. Park flyers require less equipment and accessories than trainers. When learning to fly RC airplanes it is always best to get help from an experienced flyer no matter what type of airplane you have. However, it is possible for a beginner to learn to fly with a park flyer without the assistance of an experienced pilot.

Academy of Model Aeronautics(AMA)
If you choose to fly a nitro-powered airplane you should join the AMA. In fact, most every flying club requires you to join the AMA. The Acadomy of Model Aeronautics is the governing body for radio controlled aircraft in the United States. By joining the AMA you will be insured for up to $2,500,000 for any damage or harm caused by your airplane as long as you were following the AMA safety code when the accident occurred.

The cost for joining the AMA is $58. This is money well spent even if you don’t plan to join a club. Nitro powered airplanes are tons of fun, but they are not toys. Anything could happen, whether it be pilot error or equipment malfunction, that could seriously harm someone. While it would be awful for anyone to be hurt by one of our airplanes, at least you would be covered financially if such an incident did occur and you were sued.

Joining a Club
If your first airplane is any thing more powerful than a park flyer(either a glow-powered or large electric powered airplane), then you really have little choice but to get help from an experienced pilot. If you don’t, you will regret it. Trust me on this one! Whether it be a friend or member of the local club, you should let him take off and trim the airplane before handing it over to you. It may even be a good idea to let him land it for the first time.
If you join a club you will have access to a trainer system called a buddy box. You will hold a “dummy” transmitter that is connected to the instructor’s transmitter. He will hold down a switch which will give you control of the airplane. If at any time you get in trouble he will simply let off the switch and resume control over your airplane! This is absolutely the best method for learning to fly RC airplanes! The chances of crashing your airplane with the buddy system is very slim.

Another great reason to join a club is to meet tons of people that share your passion for flying. Half the fun of making a trip to the field is to hang out with fellow club members. You also get to see all kinds of awesome RC airplanes fly!

Flight Simulators
RC flight simulators will help you learn much quicker while greatly minimizing your chances of crashing your real airplane. Just like most modern video games, RC simulators look and feel like the real thing! Simulators come with a controller that looks and feels identical to a typical RC airplane transmitter. Some packages allow you to use the same transmitter that you use at the field!

Learning to move the sticks correctly when the airplane is coming towards you is one of the most challenging aspects of learning to fly RC airplanes. The best part about an RC flight simulator is that when you crash all you have to do is hit the space bar and your airplane is miraculously repaired! Why not use a simulator until control reversal is second nature before putting your model at risk?

It is important to realize that a simulator is not a substitute for an instructor! But an RC flight simulator in conjunction with the help of an experienced pilot will definitely shorten the learning curve while increasing the chances of keeping your airplane in one piece!

Words to live by!

I want to help you experience this hobby to its fullest. Most every thing you need to know for learning to fly RC airplanes can be found on these pages. Flying an RC airplane takes more than knowledge, it takes experience. These models fly fast. You dont have time to think about what to do. You have to just do it. It has to be instinct. All it takes is one wrong move to reduce your airplane into toothpicks. Trust me, this can happen in the blink of an eye. Be wise. Get help from an experienced pilot if at all possible! Can’t find a club? Go visit your local hobby store. I’m sure it’s listed in the phone book. The owner will be glad to answer any questions you might have. He will also give you directions to the local club. I haven’t met an RC pilot yet that wouldn’t go out of their way to help a fellow flyer. That is what makes this hobby so great!

I wish you the best with your first flight! Please don’t hesitate to contact me if you have any questions, as long as you don’t hold me accountable when you become addicted beyond belief!

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You have to decide what you would prefer. If you are on the lookout for a remote control helicopter an electric copter you can check out Piccolo or the Hummingbird to start your venture. These run on electric motors and rechargeable batteries. If you prefer the nitro helicopter, then can have a look at Raptor or Hirobo models. The smell and sound of the nitro fuel brings in reality.

Advances in the field of technology have advanced remote control helicopter as well. People are bored quickly and want change. The mini remote control helicopter is a favorite toy and a suitable choice for many. If you do not see the flying capability of these, it will be very hard to digest the story. You also have a variety amidst the type of helicopter you would prefer to choose.

The mini remote control helicopter is an affordable toy as its prices have decreased. It is a model that is meant for beginners in the aviation industry. There has been a large increase in the number of remote control helicopter flyers. You should not be surprised to see the mini remote control helicopter flying over three storied buildings with ease.

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